Michael Seum
Vice President of Design, Grohe
Consider the circle. A staple of natural geometry. A pure form at once soothing and dynamic. A visual metaphor for both, completeness and eternity. For its new Atrio collection, GROHE draws on this most elemental and elegant form to create an iconic object that is built to last.
Great, lasting design is about clarity of vision and refinement of aesthetics, paring away all the superfluous elements. Using these principles, the new GROHE Atrio has been created as an icon of elegance and precision. The comprehensive collection of bathroom brassware uses a purity of form that transcends style trends and local fashions, designed for consumers who demand both excellence and individuality, and are brave enough not to follow the pack.
From the bold cross handle with subtle H and C markings to the slim cylindrical shape made possible by GROHE’s state-of-the-art super-slim cartridge technology, the considered details add up to an object with a reassuring air of design permanence. Crafted with care and hand-assembled, Atrio also meets the highest standards of engineering and performance that GROHE is famous for.
This paring back to the essentials gives Atrio a timeless elegance. Its sleek, cylindrical form is the same diameter from the base to the top, while the spout itself curves in the perfect arc of a semi circle, every element complementing each other to create a powerful single visual statement. Precise detailing forms the design both inside and out, with architectural attention paid to achieving balanced proportions and clean intersections.
Design without restrictions with Atrio. Each item in the Atrio collection is available in a choice of three finishes and different size options, offering the adaptability to meet the demands of personal taste that make it suited to every scale of design scheme.