GROHE was awarded 62 design awards in 2017 – more than ever before in the history of the world’s leading manufacturer of sanitary fittings. Under the direction of Michael Seum, Vice President Design at GROHE, a team of 20 international designers develop all ideas in-house. GROHE attaches great importance to the fact that design is a strategic driver of the creative and entrepreneurial spirit in the company. The high standard of GROHE products is extended to all aspects of the customer experience – packaging, user interaction, retail & showroom environment.

The new GROHE Lineare is one of the award-winning collection. Since its launch, it has clinched several prestigious design awards in 2017, such as Red Dot Design Award 2017, DFA Merit Award 2017, IF Award 2018 and many more.