LIXIL, a pioneering manufacturer of housing and water technology products, officially launches the LIXIL Experience Center, Hanoi (LEC) – a premium experience center in Hanoi. Covering an area of up to 1000m², located at the Lotte Mall Tay Ho office building, The LEC, Hanoi offers a unique exhibition and experience space that has never been seen before in Vietnam. Combining creative design, advanced technology, and the spirit of Japanese Omotenashi hospitality, The LEC is not only a place to showcase premium product lines but also an inspiration for architects, developers, and homeowners looking for solutions to elevate their living spaces. The LEC, Hanoi joins LECs across the region in Thailand, Indonesia, and Singapore.
The LEC Hanoi is designed with two main experience zones for GROHE SPA and INAX – two iconic brands in the sanitaryware industry from Germany and Japan, and part of LIXIL. The experience center is built with a philosophy that blends Eastern and Western styles, offering curated spaces to inspire guests to visualize modern design solutions. From the start, the LEC features a lounge area for welcoming guests, designed with a refined blend of natural materials, artistic lighting arrangements, and iconic decorative elements from both cultures.
Upon entering the LEC, guests will be immediately impressed by the GROHE experience zone, styled in a European fashion, where each product embodies unique beauty, technology, and high personalization. As a leading brand in premium sanitaryware from Germany, GROHE stands out with complete bathroom solutions that emphasizes European style, combining exquisite design with modern technology.
The highest expression of luxury, exclusivity, and service from GROHE is through GROHE SPA at LEC, Hanoi. Crafted to the highest standards, materials, and finishes, guests can customize spa-like bathroom solutions for their ultimate showering experience. Guests can delight all their senses in the unique Sensorial Room, showcasing the various customization options to customize their own unique high-end bathroom space.
Specially curated spaces serve to provide inspiration, such as the New Allure Vignettes room – a perfect combination of elegant lines and elements of balance, peace, and relaxation, to the Grandera room inspired by the splendor of Paris, or the Atrio room for minimalist lovers.
Moving on to the INAX zone will inspire LEC guests with Eastern aesthetics, reflecting the Japanese design philosophy, where sophistication, quintessence and dedication are emphasized. The INAX exhibition space follows the “light and shadows” concept, creating impressive visual effects and conveying the wabi-sabi spirit – the beauty of simplicity and nature.
Exclusive to the LEC is the introduction in Vietnam of the INAX S600 LINE collection, with the concept of celebrating natural light and shadows and design focused on harmony between humans and nature. Additionally, the S Relax area offers a distinctly Japanese experience, where guests can enjoy absolute relaxation with products such as natural stone onsen bathtubs, Cerafine washbasins with super-thin rim, and modern spa shower lines. Every detail in this space is meticulously crafted to recreate the traditional onsen bathing space of the land of the rising sun combined with the most advanced bathroom technologies imported from Japan.
LIXIL notes that sustainability is becoming an important factor in design. Solutions that promote a green lifestyle without sacrificing comfort and convenience are of great interest to consumers. This has driven demand for sustainable furniture made from eco-friendly materials, responsible manufacturing processes, and water- and energy-saving home solutions. Quality and durability have also become essential shopping criteria, with a preference for long-lasting products over single-use alternatives. This sustainability focus is also clearly demonstrated in the INAX collection spaces.
In addition to the two-product display and experience areas, the LEC also features a premium lounge area, offering a relaxing space for guests, architects, and partners. The lounge’s design is a harmonious blend of Japanese philosophy and Western style, creating a space that is both refined and luxurious, yet cozy and welcoming.
The Japanese spirit is evident through the minimalist design, use of natural materials like wood, stone, and ceramics, and soft, graceful color tones. Meanwhile, the lounge retains design elements reflecting European influences, with modern shapes, a combination of marble, gold accents, and an open layout.
The Omotenashi service philosophy is also a key differentiator of LEC. Every guest visiting here will not only admire high-end products but also experience a highly personalized service journey. LEC Staff are trained to Omotenashi standards, paying close attention to every gesture and action to ensure absolute guest comfort.
Furthermore, the LEC has developed a closed-loop consultation and experience process, from the tour and design consultation to product testing in spaces simulating real-life usage conditions, providing guests with an authentic perspective. It also offers in-depth technical support services, helping architects and developers easily integrate GROHE and INAX products into design projects, ensuring both aesthetic and functional optimization.
“Mr. Katsuaki Uchidate, General Director of LIXIL Vietnam, shared: “With the launch of the LEC Hanoi, we aim to deliver an unprecedented experience in Vietnam. Not just a place to experience premium products from GROHE and INAX, the LEC Hanoi is also a destination for those seeking solutions to elevate their living spaces. With Omotenashi service standards and the harmonious combination of Eastern and Western design styles, we believe that LEC Hanoi will provide customers with distinct and premium experiences.”
“Additionally, Mr. Alex Lee, Business Strategy and Marketing Director of LIXIL Vietnam, emphasized: ‘The design philosophy that LEC Hanoi pursues is an inspiring space, where customers can interact with products in the most intuitive and authentic way. LEC Hanoi is where we tell the story of lifestyle, about the harmonious combination of aesthetics, functionality, and technology.”
The LIXIL Experience Center is now open at the Lotte Mall Tay Ho office building, ready to welcome guests for tours and experiences.
