In a recent study* conducted by GROHE, we discovered 76% of home buyers think showers provide very different experiences and 85% of home buyers are willing to pay for high quality showers in their homes.
When asked on the reason for their willingness to upgrade to a premium shower system, 47% of home buyers cited that it could enhance their rental and property resale value.
73% of the respondents indicated that when thinking about a premium new build, high quality and durable showers make the master bathroom premium.
The findings also revealed that the top 3 features home buyers consider as a premium shower include precise shower temperature control, water-saving features and adjustable shower spray patterns.
Now more than ever, home buyer’s shower desires play an important role in their property purchase decision making.
Contact us to find out more insights.
* This study was conducted in partnership with Kadence International in March 2020 via online interviews with 2000 consumers aged 25 -55 year old across four markets including Indonesia, Philippines, Thailand and Vietnam.
